Product Development Research
The ability to create and sustain a meaningful competitive advantage requires a robust new product development pipeline. Ensuring that new products receive a favourable reception in the marketplace requires sound research and timely customer input throughout the product development process.
Our Product Development Research helps managers to:
- Understand the perceived benefits of the new product concept from the customer’s viewpoint
- Know the weaknesses in the new product concept
- Identify likely interest in the new product concept
- Identify potential target market for the new product concepts
- Identify pricing issues and how much customers will be willing to pay for the new product or service
- Develop appropriate market entry strategies