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Product Development Research


The ability to create and sustain a meaningful competitive advantage requires a robust new product development pipeline. Ensuring that new products receive a favourable reception in the marketplace requires sound research and timely customer input throughout the product development process.

Our Product Development Research helps managers to:

  1. Understand the perceived benefits of the new product concept from the customer’s viewpoint
  2. Know the weaknesses in the new product concept
  3. Identify likely interest in the new product concept
  4. Identify potential target market for the new product concepts
  5. Identify pricing issues and how much customers will be willing to pay for the new product or service
  6. Develop appropriate market entry strategies